Digital Guidelines to clarify the use and application of brand assets
Gen-i, New Zealand
Gen-i approached me with a goal of defining their wider brand identify in different areas. Working together, we established a set of brand guidelines that clarified the use and application of typography, logo lock-ups, colours and website layouts for Digital use. Then Gen-i signage.
Presenting correct information was paramount, and we worked together to achieve a high standard and level of detail.
The final results were distributed and used by Gen-i and Gen-i partners, to assist with creating branded collateral.